I have an inbox full of newsletters. Sometimes I do a bit of a clear-out, but there are a few that remain relevant, a few that I can’t justify unsubscribing from. So they sit there, and they build up. And occasionally, over lunch perhaps, I go through and find out how many deadlines I’ve missed.
The newsletters I keep are ones that link me to relevant, writing-related blogs and articles; they’re ones that list competitions; they’re ones that provide writers with advice; and they’re ones that list job opportunities. I also have a Mslexia subscription that arrives every few months and sits on my desk begging me to read it. I want to read all these things. They’re useful, and when I manage to do them in time, I nearly always find useful opportunities and tips. But how do you schedule these things in? They might lead to things that will generate an income, but they might not, and investing the time to read through them all and then follow up on things that need action can take a lot of time away from the working day. And I’ll be dammed if I’m going to read newsletters in the evening when I could be curled up on the sofa watching The Good Fight.
The answer, I think, is to carve out a chunk of time each day to go through the most pressing material: the job opportunities. Competitions can be done maybe once a week, or once every couple of weeks. But reading other writers’ blogs and news is something I’ve yet to figure out. I think what I’d like to do is set aside a half day once a week for general industry research; reading those things would slot into that time. But keeping a well-managed inbox is a challenge for most people, I think, and newsletters, while useful, are amongst the trickiest to keep on top of.